As a challenge, well, you’d have to be a bit flakey to come up with it. Mick Hobday has spent £36,000 and visited 60 countries trying to track down the perfect cornflakes.
A keen traveller, he came up with the idea of combining both passions while in Mexico in 2002.
Over the past ten years he’s munched his way across five continents, in countries as far apart as Mali, Brazil, Thailand, and Switzerland.
In fact, he has gorged himself on the cereal so much while travelling he prefers branflakes when at home in Fareham, Hampshire.