11 Feb 2013

Man spends £36,800 on travelling to 63 countries to find the perfect bowl of CORNFLAKES

As a challenge, well, you’d have to be a bit flakey to come up with it. Mick Hobday has spent £36,000 and visited 60 countries trying to track down the perfect cornflakes.

But after 4,000 bowlfuls he’s yet to find la crème de la crunch – and his quest is continuing with a trip to India later this year.
Mr Hobday’s craving began as a normal childhood breakfast staple and then began to take over his lunch and dinner.

A keen traveller, he came up with the idea of combining both passions while in Mexico in 2002.
‘I want to visit every country in the world and make my journey unique,’ said the 33-year-old.
‘It has not been too difficult finding cornflakes in shops around the world as they are a basic cereal. However, the quality has varied, and I am still on the hunt for my perfect flake.’

Over the past ten years he’s munched his way across five continents, in countries as far apart as Mali, Brazil, Thailand, and Switzerland.

The Eiffel Tower in Paris, Times Square in New York and the pyramids in Egypt feature among his spectacular backdrops.
His favourite time was on the Giza plateau in Egypt and his worst experience was ruining his flakes with ‘awful’ camels’ milk in Mauritania.

In fact, he has gorged himself on the cereal so much while travelling he prefers branflakes when at home in Fareham, Hampshire.

So will he know that flawless flake when it comes along?
‘It will be dark, crunchy, organic and locally grown,’ he said.


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